Brand partnerships made easy

Some of our members


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If you would like to find out more, simply complete the form on the right and one of the team will be in touch.

We can provide a full demo into how to use the search functionality, share some of the information we hold for members and talk you through how the free trial works.

We look forward to speaking to you.

    Why Kin?

    • Join an exclusive network of leading consumer brands – place your brand amongst those consumers love.
    • Save time and resource in outreach – build connections with partnership decision makers.
    • Gain valuable insight into partners – learn what they’re looking for and what they can bring to the table.
    • Build your profile – showcase all that’s great about your brand, from what you can offer, what you’re looking for and all the latest inspiration to attract your ideal partners.
    • Dynamic search functionality – build a list of potential partner brands that fit your criteria.
    • Member news – get the latest updates from our member brands and keep up to date on new partnership opportunities.

    Struggling to find leading brands to partner with?


    The right brand partnerships can transform a business. One only needs to look at how brands like LEGO, Airbnb and Uber have used partnerships to place themselves at the heart of popular culture, to see how effective they can be.

    So why is it so difficult to find the right partnerships to transform your own business?

    It’s down to the paradox of choice – with so many brands out there to choose from, it can feel overwhelming…and we’ve felt that overwhelm ourselves.


    The challenge with cold outreach


    Having managed cold outreach to prospective partners for numerous clients over the years, we’ve often wondered whether there could be an easier way to go about creating the connections needed to develop successful brand partnerships.

    When prospecting for clients, although we’d get there in the end, we naturally found ourselves down dead ends as we went about building lists of engaged potential partners.

    Eventually we’d get through to the right contacts, however it would take a lot of time and resource to get there.

    Time that could certainly be better spent.

    From conversations with partnership teams far and wide, we know we’re not the only ones faced with this challenge.


    Could there be an easier way?


    How much easier it would be if someone had done all those hard yards up front – so you could instantly join a community and identify brands actively in the market for new partnerships.

    Their partnership objectives.

    What frameworks they’re open to.

    Which sectors they’re open to exploring partnerships with.

    Communication channels they can offer to partners.

    The assets they can bring to the table.

    Their brand values, audience demographics.

    And all the latest news and inspiration about their brands, ensuring you never miss out on any partnership opportunities that might propel your brand to the next level.


    Kin – connecting brands, creating partnerships


    So, the idea for Kin was born.

    Our vision is to build a community that’s going to inspire the most creative partnerships, to positively impact society and popular culture.

    A community that brands can join to connect with new partners more easily – and find everything they need to identify whether there’s a potential fit.

    To immerse themselves in partnerships and educate themselves on best practice – to build their brands, drive sales and transform businesses.

    At Kin, our mission is to dramatically reduce the time and energy brands are spending on partner outreach, so all sides can focus on activating partnerships and getting the most out of them for everyone involved.

    If you’d like to join the community, simply visit the site, and create a profile. It’s free to join.